The Visual Social Media Guide [December 2019 Gift]

Dec 1, 2019 4:00:00 AM / by Ricardo Pellafone


New free gift, you guys!

But first, in case you missed it: November 2019's free gift was our illustrated deep dive into all the compliance risks that come out of overseas travel.

Also, if you did miss it: BOO, SO SAD FOR YOU! The travel guide is so good and costs so much (because it's so good).

And our Members got it for free.

But don't worry, you can redeem yourself. Because this time, we're talking about December 2019's free gift, which is one of its siblings ...


The Broadcat Visual Social Media Guide!

Just like with our Visual Travel Guide, our Visual Social Media Guide helps you craft a well-designed, strategic approach to managing the risks that manifest on social media, supporting our social media checklist with a visual deep-dive.

This Guide gives each checklist item its own page with detailed guidance on what’s OK and what isn’t, so employees can understand how the principles work in practice and apply them in new situations (thanks, science!). 

You can use it for in-depth training on the topic, as well as hosting it on your compliance intranet as a drill-down resource. That way, if an employee isn’t sure what to do on a specific checklist item, they can do a deeper dive into this guide.

Let’s look at a sample page:

Neat, right?

That’s the structure: a checklist item at the top, a pair of examples of what’s OK (and what isn’t), and an explanatory tip at the bottom. It’s perfect for helping your general employee base understand the rules of the road when it comes to social media.

And there are seven of those examples, helping your employees think through all different kinds of social media problems with carefully-crafted contrasting pairs. (We break down why this technique is so critical in the video tour 👆👆👆, so make sure you watch it—you'll want to use it whenever you have a circumstance like this!)

Here’s how you’ll use this strategically:

The Visual Social Guide (20 tokens, or FREE if you’re a Member in December 2019) and its accompanying checklist (8 tokens) help you tackle your general social media risks.

For M&A, R&D, and other teams who have highly sensitive info, you’ll use the enhanced guidance in our high-risk social media flowchart (8 tokens).

And you’ll round all of that out with one of our awesome social media awareness messages, like this one (2 tokens each):

Yes, the comprehensiveness of this strategy is pretty great.

Two ways to get it!

For free: Already a Compliance Design Club Member in December 2019? Go check your account, you genius, it’s already there! (And if you join before December 31, we’ll send it to you directly FOR FREE!)

For 20 tokens: Is it after January 1st and you’re still not a Member? 

First, get on that

Second, all is not lost: you can still buy it with 20 tokens. Even better? Afterwards, you’ll have a well-designed, strategic approach to managing risks that manifest on social media—and have tokens to spare!

Ricardo Pellafone

Written by

Ricardo Pellafone

As Broadcat’s Founder, Ricardo is responsible for setting and obsessively refining Broadcat’s core methodology, approach, and vision of practical, useful compliance.