You may want instant gratification, but you don’t need it.

You hear a lot about instant gratification. Especially in the context of working with millennials.

(It may also be a millennial thing about not wanting to be called "a millennial." I don’t want to be called "a millennial" because the term is rarely used in a positive way.)

I’m guilty of needing instant gratification – when I want my coffee now and the kettle has to boil, when I download a book to my Kindle instead of waiting for the paperback to be shipped Prime, when my shower takes too long to heat up on a winter morning. You may be familiar with these first world problems as well.

I was guilty of this when I worked in-house. I worked hard on a new communications campaign and expected comments on my Intranet article within the hour, not to mention, fewer calls to the hotline on the issue within the week.

When that didn’t happen, I gave up. I gave up on the initiative, the company, and my employees.

It’s easy to forget that compliance is not everyone’s number one agenda item. They have their own job to do. No one sits around waiting for the next release from the compliance team. It’d be great, but these stories are few and far between.

If you're:

• spending so much time on initiatives that you don't have time to market them
• trying every marketing tactic in the world (video! animation! quizzes! games!) and can't make it stick
• using a one-size-fits-all approach that you heard "works for everyone"–but doesn't work for you

Then give me a call. Because that's what I do at Broadcat: I help our clients stay tactical and get value out of their compliance initiatives – in a way that works for their culture and their employees.

You can read more about my background here. And you can use this button to generate an email to me to start a conversation.

I didn’t clean my room the first time my mama asked me to, and I’m guessing that you didn’t either.

So don’t give up on your employees because they didn’t hear you the first time. Try again. Repackage it. Deliver it somewhere else.

But never, ever give up.