We're offering inexpensive, permanent licenses to our icons—here's why.

July 25, 2017 2:24:05 PM CDT / by Ricardo Pellafone

Big news: we will be selling Speak Broadcat, our visual language of icons, as a standalone product with a permanent, pay-for-it-once license.

Starting August 15, you'll be able to buy the icons online at SpeakBroadcat.com—and get them instantly, and keep them forever.

Pricing starts at a one-time fee of $1,499—which, to level set, is around 4% of our standard annual fee for our Library product.

And—to pile on the good news—if you join our launch mailing list, you'll be able to get a discount code good for 10% off on launch day.

Just click here to sign up.

Now, if you've been following us, you know that we've historically worked with big revenue or big employee companies (and most often, both), because that makes sense for our business model. Opening up our work to smaller companies is something we haven't done in a long time.

So let me explain why we're doing it.


There's a network effect.

Right now, Speak Broadcat is available to over 2,000,000 people worldwide.

Two million people.

That's roughly the population of Slovenia—and more than a whole lot of countries.

And that’s because last week, we gave free permanent licenses to all of our Library customers. They're our native speakers.

We did this because, as Compliance Week eloquently laid out in this article, we have basically created a visual language. And languages get more powerful as more people learn to use them.

That's why it's more useful to know Chinese than, say, Klingon.

This is called a network effect in economics. And all that means is that certain kinds of things—like telephones, social media sites, and languages—become more valuable as more people use them.

So, we decided to kick-start that effect by upgrading our customers—so that we'd have millions of people ready from the get-go.

And now, we're opening up our icons for a one-time purchase at a low price point to get them in the hands of even more people—because that makes them more useful to everyone.

And, of course, because our Library is built on the Speak Broadcat framework, that means the Library becomes more useful to our Library customers, too—because the deep-dive, how-to guidance they've been using will be even easier for their employees to understand.


And we're going all-in.

Look, we believe in this.

We believe that compliance teams can make a real difference in helping drive legal and ethical behavior—and that in many cases, they can do a better job than governments who are hamstrung by a lack of resources and jurisdictional issues.

And that's why we gave away over $50,000 in permanent licenses to our customers this past Friday. 

And that's why we are offering permanent licenses to Speak Broadcat at a low price.

Because compliance is hard, and getting us all on the same page with standardized symbols is a good start to reducing complexity.  

Imagine, for example, being able to swap your policies and training with industry colleagues who use the same icons—so you don't have to recreate the wheel.

And imagine having new employees come in the door and understand your guidance immediately—the same way they can get off a plane in a foreign country and find the bathrooms and passport control, because they're already familiar with the icons that act as signposts to direct them.

And imagine actually being able to tackle specific problems with concrete, simple guidance—instead of spending thousands of hours customizing compliance videos or laser games or whatever other nonsense is being sold as the latest best practice.

That is the world we are building.

Here's your invite to join us.

Be there on August 15th!

Ricardo Pellafone

Written by

Ricardo Pellafone

Ricardo used to be in-house compliance, leading investigations for a sovereign wealth company in Abu Dhabi and a Fortune 500 tech company in California. He has degrees in psychology and law.